customer retention

Go where the business is

Last week I was traveling by train from Schiphol Airport back home to Amsterdam Central. The train was completely packed. The conductor was not able to pass through the aisles, that’s how crowded it was. The conductor did his job with passion and wit despite the circumstances and complaining passengers. He suggested to leave the doors shut and drive straight to Naarden-Bussum skipping the next five stops. His approach to Customer Retention, he said. Of course, leaving the doors closed and passing by the various stations is not the right way to handle the situation, but he did have a point. If you are able to hang on to your customer after the deal is done it’s much easier to sell to them again. You know them, they know you.

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