value based selling

Sales is not about Selling

Over the last decade we have seen a change in the way customers buy, which results in an alteration in the way we need to sell as well. So what do I mean when I say: “Sales is not about selling”? It basically comes down to the fact that the art of selling has moved on from the 'always be closing', 'sell anything to anyone’ etc. to a more ‘Value Based Selling’ approach.

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