Do you have a solid track-record in brand positioning and do you have a professional background in the medical or health industry? Are you ready to unleash your marketing and leadership strategy? Do you love working in a health-oriented environment? Tanita offers an exciting new career step with freedom to tap into your visionary and entrepreneurial qualities within the growing market of body composition products.
As an International Marketing Manager (IMM) for professional products, your key responsibility is the development and implementation of Tanita’s marketing strategy for the professional markets. You will be formulating a long-term strategy for the different professional channels like medical incl. scientific researchers, sports & fitness, nutritionists and corporate wellness. Your responsibilities include portfolio management; software development; country- and channel selection; development of B2B partnerships and sales stimulating activities. You will create brand awareness through building strong connections in the medical field, dominant online presence and an effective e-commerce strategy. You will work together closely with the IMM for consumer products and will leverage sales through a smooth cooperation with the sales team. You will report directly to the Chief Operations Officer.
DESIRED SKILLS AND EXPERIENCE
- > 5 years of experience in marketing
- Degree in Economics and/ traditional marketing education (e.g. Nima B)
- Experience in the medical field (medical devices, pharmaceutical- or nutritional companies, etc.) or a health oriented back ground
- Interest in technical development like software, connectivity, apps
- Experience with indirect business model through brand ambassadors
- Vision and Entrepreneurship
- Location: Amsterdam
Tanita is a Japanese company, with excellent product quality based on solid scientific research and high customer loyalty. We are the market leader in body composition scales in a growing health market, both in professional and consumer markets. The Amsterdam team is small and informal, with plenty of room to develop and execute your innovative plans and strategies.